Feed the Feed | Episode 1 - Coachella, Bieberchella and the Rise of the Influencer Olympics

Coachella stopped being a music festival a long time ago. It's now the most-watched brand activation moment of the year, the unofficial Olympics for creators, and a proving ground for any brand that wants cultural credibility heading into summer. In the first episode of Feed the Feed, hosts Leah Powell and Chesca Denny sit down with Campfire's Head of Marketing, Greta Andrejevaite, to break down what actually worked on the ground this year. From the brand activations earning the most organic reach, to the Bieberchella effect, to why the creator economy has turned the desert into a billion-dollar performance review. If you're a marketer trying to work out where to put your budget next festival season, this one's for you. The tools discussed in this episode are part of Campfire's Cultural Intelligence Suite. ⁠Campfire⁠ is a social-first marketing agency working with some of the world's biggest beauty, lifestyle and FMCG brands.