Wicked’s Marketing Has Gone TOO FAR...

#sponsored Be kind to yourself this year. Go to my sponsor https://Zocdoc.com/marina and find the awesome care you deserve for FREE! Wicked’s marketing has officially gone off the rails. From 400 brand collabs to ariana and cynthia crying in press tours, this movie has taken over everything! In this video essay, I break down the rise of event-movie marketing, the impact Barbie had on the industry, how studios are chasing “viral moments,” and why Wicked has pushed these tactics to a whole new level. But what does that say about the state of cinema? Contents of this video: 00:00 - Intro 04:21 - How it began 07:23 - Barbie effect 11:04 - Wicked Business inquiries - [email protected] Instagram -   / marinamcbain   TikTok -   / marinaswrld   Thanks for watching :p