How Kodak Invented the Future — Then Buried It

In 1975, a 24-year-old Kodak engineer built the world's first digital camera. He showed it to his bosses. They told him to hide it. Thirty-seven years later, Kodak filed for bankruptcy. They didn't lose to a competitor. They lost to themselves. → 145,000 employees and $16 billion in revenue — gone → The engineer who built the future in a corner of a lab → "Why would anyone want to look at pictures on a TV screen?" → How they filmed the moon landing but missed the iPhone → The 37-year head start they used to pretend it wasn't happening → The real reason Kodak died — and it wasn't technology 💀 Dead Giants — Episode 02 ━━━━━━━━━━━━━━━━━━━━━━━━ ⏱ TIMESTAMPS 00:00 — They built the future and buried it 00:50 — How big Kodak really was 02:18 — The rise 03:50 — The invention they hid 06:01 — The fall 08:21 — The lesson ━━━━━━━━━━━━━━━━━━━━━━━━ Missed Episode 01? → How Blockbuster Destroyed Itself:    • How Blockbuster Destroyed Itself By Saying...   The question isn't whether another company is hiding its own digital camera right now. The question is which one. 🔔 Subscribe to Dead Giants. Before they disappear. 💀 #Kodak #DeadGiants #BusinessHistory #CompanyFails #DigitalCamera #Photography #CorporateDisaster #BusinessStory #SteveSession #Innovation