Inside Lionsgate's Digital Marketing Strategy For The World's Largest Films | Business of Social

In this episode of the Business of Social, David engages in a captivating conversation with Eric Dachman, the Executive Director of Digital Marketing at Lionsgate. They dissect Lionsgate's innovative digital marketing strategies for the world’s largest films, offering invaluable insights how studios can successfully approach social media and pitfalls to steer clear of. If you’re looking to elevate your digital marketing game, make sure you turn in! Topics: 0:00 Intro 0:49 What Eric's role at Lionsgate consists of 2:01 Where do you start when forming a digital marketing strategy for film? 2:50 Does Lionsgate launch a marketing strategy across all social platforms for their upcoming film releases? 3:46 What does Lionsgate's digital marketing team look like currently? 5:15 How has Eric's digital marketing approach evolved since his time at IMAX? 6:47 What digital marketing strategies worked well for the John Wick franchise? 9:05 Eric's "go-to" strategy when it comes to capturing social content on film sets 9:48 Educating film professionals on the importance of social media content for the film 12:18 The transition from theatre to streaming promotion on social 13:27 Domestic vs. Global digital marketing strategies 15:17 Leveraging social first actors to aid marketing efforts 20:14 What are the metrics of success at Lionsgate 22:40 Leveraging content creators in Lionsgate's digital marketing strategies 24:00 Lionsgate's success on TikTok 25:27 Lionsgate's marketing approach to franchises 26:07 Mistakes to avoid when marketing a film and series 27:25 Eric's predictions for the future of digital marketing 29:40 Eric's areas of interests within his role at Lionsgate 30:48 Advice to marketers wanting to make an impact in entertainment 32:33 Eric's recommendation for a future Business Of Social guest 33:09 Outro #lionsgate #digitalmarketing #podcast Interested in becoming a guest on the podcast? Reach out to our team at [email protected] -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: https://www.stndigital.com/ ➡Get in touch with our team: https://www.stndigital.com/contact/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok:   / davidbrickley   X:   / davidjbrickley   LinkedIn:   / brickley   Instagram:   / davidjbrickley   Facebook:   / davidjamesbrickley   Listen to Business of Social on: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/5qfh51S...