We Almost Lost Everything… | Unfold with Secretlab Founders

Ian Ang and Alaric Choo are the founders of Secretlab, one of Singapore’s most recognised global brands in the gaming chair industry. What started from humble beginnings has grown into a company known worldwide, and this is their journey... Welcome to another episode of Get It Out Unfold, where we invite entrepreneurs and ask them questions that no one dares ask, all to give you real insights and honest truths behind building a business 🤯 In this episode, we dive deep into the reality behind Secretlab’s growth. From pledging personal assets to navigating the pressure of scaling a global brand, they share the moments that nearly broke them, and what it truly takes to survive in business. This isn’t just a success story, it’s everything people don’t see behind it. After hearing their story… curious what they’ve built? 👀 Check out SecretLab here: https://bit.ly/UnfoldxSecretLab Let us know in the comments which entrepreneur you want us to invite next! Special thanks to Cheatcode for letting us use their space! For any filming or photography, book their studio here: https://bit.ly/GIOCheatcodeStudio This series is brought to you by Margin Wheeler and Swiftly Anyone can register a company. Margin Wheeler stops founders from screwing it up later. https://marginwheeler.com/ Company incorporation doesn’t need to be slow or painful. Swiftly gets it done in minutes, not weeks. https://swiftly.sg ⏱️Timestamp: 0:00 Sneak Peek 👀 0:17 Introduction 🎬 0:37 Meet Ian & Alaric (Secretlab Founders) 8:47 Why Chairs? 11:51 Lessons from Gaming 🎮 15:06 Is Success Just Luck? 15:56 Does Education Matter? 19:33 What They Look for When Hiring 23:56 Do They Still Interview Candidates? 25:13 Daily Routine 29:23 How Covid-19 Almost Broke the Business 34:27 Firing & Layoffs 37:00 Team Size at Secretlab 37:11 How Many Chairs Sold? 37:23 The GCB Story 39:16 Dealing with Hate 40:56 Internal Conflicts & Fights 42:46 Core Values They Look For 47:37 Best Money Ever Spent 48:44 Biggest Waste of Money Ever 49:26 Was It All Worth It? 55:26 What’s Next for Secretlab? 57:33 Closing This episode is also available on Spotify: https://bit.ly/GetItOutSpotify Join this channel to get access to perks:    / @overkillsingapore   https://fewcents.me/overkillsg https://fewcents.me/ryanxgo Find us on Instagram: Overkill -   / overkillsg   Get Fed -   / getfedsg   Ryan -   / ryanxgo   Secretlab -   / secretlab   TIKTOK Overkill -   / overkillsg   Get Fed -   / getfedsg   LOGO ANIMATION Animated Logo Animation   / crave.fx   TELEGRAM https://t.me/overkillsg WEBSITE https://www.overkill.sg DISCORD   / discord   EMAIL For Overkill business enquiries, email us directly at [email protected]