What is Fractional Marketing? (How to Market Yourself as a Fractional Executive)

Still handing out resumes as a fractional executive? It's time to stop marketing yourself like a job seeker. In this video, I explain what fractional marketing really is and how to market yourself as a fractional executive. I talk about how you can escape the resume trap and create a consistent pipeline system that attracts clients instead of constantly chasing them. WATCH NEXT:    • The System Behind a Predictable Pipeline f...   Key Moments In This Episode ======================== 00:00 Introduction to the video 00:49 Definition of fractional marketing for fractional executives 01:45 What to show instead of a resume 02:40 How to package your services 03:42 How to build your referral engine 04:45 How to build a consistent marketing system 05:58 Summary of fractional marketing for fractional executives 06:37 Next video to watch What To Watch Next ========================    • The System Behind a Predictable Pipeline f...   Resources ======================== Register for The Fractional Revolution webinar: https://bit.ly/47reRwx Download the Free FractionalOS Starter Kit: https://fractionalos.io/ Join our community of fractional executives: https://bit.ly/4nmq3zV Book a Fractional Growth Session: https://bit.ly/4ngFTgj Get The Fractional Formula (#1 Amazon Bestselling Book): https://bit.ly/3YU69l6 Subscribe to my YouTube channel:    / @fractionalos   Learn More About Sue Mysko ======================== Sue Mysko is the founder of Hire A Fractional, the creator of FractionalOS™, and a leading voice in the fractional leadership movement. She is also the author of The Fractional Formula, an Amazon #1 bestseller. Through her work, she is redefining how top talent engages and delivers value, establishing fractional leadership as a powerful new category for building enduring, high-impact careers. ======================== Video by Nate Woodbury BeTheHeroStudios.com    / natewoodbury   #FractionalBusiness #FractionalLeadership #FractionalWork