日本最大級の客室数を誇る「東横イン」の強さ！逆張りの経営で急成長を遂げた秘密に迫る【カンブリア宮殿】

▼Watch the full program (38 minutes) here (14 days free for first-time registrants until May 8th, 2026!)▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼Hitomi Kanehara and Hyadain have an in-depth conversation with the top female executive of Toyoko Inn, Japan's largest hotel chain in terms of the number of rooms. Watch the unaired studio talk all at once! [Cambrian Palace Special Edition] ▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼Register for "TV Tokyo BIZ" here▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_... The hotel industry appears to be booming, with accommodation prices in tourist destinations and hotels soaring to unprecedented levels due to the surge in inbound tourism. However, Japanese demand for accommodation is stagnating, and the industry faces significant challenges such as labor shortages and increased opening costs due to rising construction expenses. Amidst this situation, Toyoko Inn, the largest business hotel chain in Japan by number of rooms, is gaining popularity among business travelers. The secret lies in its adherence to a "one-price principle," rather than the "variable pricing" commonly used in the hotel industry. Last year's sales reached a record high of 143.9 billion yen. Leading Toyoko Inn, which employs a strategy that could be described as "contrarian," is Maiko Kuroda, daughter of founder Kenji Nishida. She took over from her father in 2012 when the company was severely shaken by a scandal and has since rebuilt it. Although she had left the company once after marriage and childbirth, why did Kuroda return to the struggling company and, surprisingly, take over the top position from her father? This program explores her resolve and thoughts. #ToyokoInn #BusinessHotel #OnePricePrinciple #RegularCustomer #MaikoKuroda #HitomiKanehara #Hyadain #CambrianPalace #TVTokyo #TVTokyoBIZ