Global Market Entry Strategies: Exporting to Direct Investment

When firms go global they have multiple options, they can export from their home market, they can develop relationships with local firms and start up franchises or joint ventures, they also can direct invest in their new market. Each one has their own benefits and cons. Here we look at each one to see what could be the right way for a company to go abroad. Filmed in Rwanda Copyright Mark Wolters 2019 #marketing #marketentry #globalmarketing YouTube Advice Playlist:    • YouTube Tips & Advice   Marketing Training Playlist:    • Marketing Videos   Grab some of the gear we use to film our Professor Wolters videos. Grab one of Professor Wolters shirts or other merchandise at http://www.woltersworld.store Microsoft Surface: We travel with a Microsoft Surface everywhere we go. I edit my videos on it & use it to backup my pictures and vides while we travel. It’s light and the best travel laptop on the market in my opinion. https://amzn.to/2L55pDR Lights: Mount Dog 18’ Ring Light Kit. It will light up your filming space so your videos will look clearer and film better. We started using it and it makes all the difference. https://amzn.to/2YEIQ0J Sony Alpha Camera: We use Sony Alpha series cameras to film our videos. They are compact so you don’t look like a super tourist when you take great pictures and videos while you film on location. https://amzn.to/2WbTNFH Manfrotto Tripod: We use Manfrotto Tripods. They are compact, travel well, and honestly I would not use another tripod for my nice cameras. https://amzn.to/35AWqUs I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World. Find More Marketing Videos & Course Information at http://www.woltersworld.com/courses Subscribe to Our Other YouTube Chanel "Wolters World Travel & Culture"    / woltersworld