What most teams miss in AI-led go-to-market | Melissa Moody & Swat Paliwal

Join Melissa (Co-Founder of Wednesday Women) and me for a conversation on what most teams miss in AI-led go-to-market: you can automate workflows, but you can’t automate trust. We get into why “relationship-driven GTM” matters more, especially when channels that used to feel predictable (SEO, PPC, even content distribution) keep shifting. Melissa breaks down how strong teams stop being channel-led and go back to the buyer and how people actually make decisions, who they trust, and what makes them feel confident enough to choose. Follow Melissa for amazing insight on LinkedIn:   / melissammoody   Key Timestamps 00:00 – Introduction & why this topic 01:28 – Why relationship-driven GTM matters now 01:53 – How people actually buy today 04:40 – AI in buying behavior & validation 06:34 – Why old marketing playbooks broke 08:43 – From channel-led to user-led GTM (Introducing Melissa's core principles) 10:16 – Circles of influence: a new GTM map 11:45 – Why early-stage marketing should look like enablement 13:58 – Community, movement & the seed of Wednesday Women 15:02 – The origin story of Wednesday Women 17:52 – From movement to business (without forcing community) 18:53 – Amplify people, not products 19:53 – How founders can start building a movement 22:02 – Content for humans, not algorithms 23:26 – Balancing AI efficiency with human connection 25:32 – Founder visibility for introverts 29:12 – Should you build a community or join one? 31:48 – What excites Melissa most about AI in marketing 33:13 – The biggest pitfall in customer conversations 34:01 – Wrap-up & closing ------------------- Subscribe if you like the content:    / @paliwaltalks   My LinkedIn (I post avidly there):   / swatipaliwal1   This channel is for Happy, Hearty & Knowledgeable talks and conversations with people that I respect and/or would like to talk to. All of us can bring each other up by sharing their life and experiences. Everyone has a journey. And journeys are most enjoyed when walked together.