SEO czy Google Ads – co jest lepsze dla Twojego biznesu?

In today's episode, two marketing powerhouses meet: Head of SEO Damian Mączyński and Head of PPC Natalia Budna. Instead of theoretical rules, you'll hear a hard-hitting debate about where money is actually going and when a given model simply doesn't work. In this conversation, we discuss: ✅ Why SEO is a marathon and PPC is a sprint (and is it always worth running?). ✅ In which industries does Google Ads "eat" organic results? ✅ When should you turn off paid campaigns and switch to SEO? ✅ Synergy: How can Ads data save your SEO strategy? Let's talk about collaboration https://www.empressia.pl/kontakt?utm_... 00:00 Introduction 00:39 Who is the guest? 01:14 Does Google Marketing Make Sense? 02:20 The Main Difference: SEO vs. PPC 03:32 How to Match Marketing to Your Industry? 03:45 Roadside Assistance: SEO or Ads? 08:00 Innovative Product and Marketing 12:20 B2B - SEO vs. Google Ads 17:50 The B2C Trap and Phrase Exclusions 20:40 Honesty in Business: SEO or Ads? 26:00 What Works Best? The Synergy Effect 33:03 Brand Advertising - Is Your Brand Worth Paying for? 37:19 Measuring the Results of Your Actions 39:05 What Creates More Value in the Age of AI? 47:37 The Ideal Distribution of Your Marketing Budget Subscribe to our channel to stay up-to-date with marketing trends! 🔔 #seo #ppc #googleads #marketingonline #marketingstrategy #ecommerce #positioning #advertising #businessonline