What You Don’t Know About Approaching Companies Could Cost You the Deal

What you don’t know about approaching companies could cost you the deal, because even a strong product idea can get ignored if the pitch, positioning, or presentation is off. In this Licensing Playbook LIVE session, Andrew Krauss and Stephen Key break down one of the biggest reasons inventors get ignored: not the idea itself, but how they approach companies. Companies are looking for new ideas to stay competitive, but that does not mean they respond to every inventor. One weak email, one unclear pitch, one bad assumption, or one unprofessional impression can quietly shut the door before a real conversation ever starts. This session focuses on what inventors need to understand before reaching out. It covers how companies evaluate submissions, what makes an inventor look credible, why manufacturability and cost matter early, and how to position your idea around a real customer pain point. If you want better responses and fewer dead ends, this is the kind of guidance that can help you approach companies more strategically and more professionally. In this video: • Why companies ignore submissions even when they need new ideas • How to identify and target the right companies • What marketing materials you actually need • How to define your product’s point of difference clearly • Why cost and manufacturability affect company interest • What proof of concept really means to a company • How to position your idea around a real customer pain point • What role intellectual property plays in credibility • How to approach companies as a professional partner • Why timing, patience, and strategy matter Sign up here to get weekly reminders with the Zoom link so you never miss The Licensing Playbook LIVE: https://inventright.com/licensingplay... Learn more about Gateway at https://inventright.com/gateway Don’t forget to Like, Subscribe, and Share if this video helped you! License your ideas, inventions, and products with the help of inventRight. Find out how by calling +1 (650) 793-1477 or emailing [email protected]. Do you have the next big hit? New to the licensing business model? Educate yourself first. — Read “One Simple Idea”: amzn.to/4fwVVOT — Explore inventRight’s Free Inventor Resources: bit.ly/3AaGko2 About inventRightTV inventRightTV is the leading source of information for inventors and product developers on YouTube. With 80,000 subscribers, average monthly views between 64,000–78,000, and average monthly impressions nearing 1 million, becoming an inventRightTV sponsor ensures you reach an extremely targeted audience. Email [email protected] for more information and to apply. ------------ inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies. Reference on this video to any specific commercial products, process, service, manufacturer, company, or trademark does not constitute its endorsement or recommendation by inventRight, LLC or its hosts. This video may contain links to external websites that are not provided or maintained by or in any way affiliated with inventRight, LLC. Please note that the inventRight LLC. does not guarantee the accuracy, relevance, timeliness, or completeness of any information on these external websites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.