Todo mundo coloca IA em vendas. Os 5% que tiveram retorno colocaram em outro lugar

While everyone is putting AI into sales to sell more, the data shows that almost none of the companies that saw a real return did so. They put it elsewhere—a place you probably already have in your company and never looked at because it's not something you can show in a meeting. In this video, I break down the MIT study that analyzed where AI investment yielded a return and where it became zero. But the video isn't about AI. It's about an allocation error you make with any resource—time, money, attention—and that AI has only made more expensive and more visible. In the end, you'll come away with the criteria to find your "other place," which won't be the same as mine. ═══════════════════════════════════════ ⏱️ CHAPTERS ═══════════════════════════════════════ 01:01 — 95% invested money and got zero return 02:04 — Why money always runs to where it appears 03:07 — The return was in the process that nobody wants to look at 04:28 — The question that separates the 5% from 95% ═══════════════════════════════════════ 📚 STUDIES QUOTED ═══════════════════════════════════════ MIT Project NANDA — 95% of generative AI implementations have had no measurable impact on P&L: https://mlq.ai/media/quarterly_decks/... ═══════════════════════════════════════ 👔 WHO IS THIS FOR? VIDEO ═══════════════════════════════════════ If you are a business owner or manager and: You've already invested money in an AI tool and can't say how much return it gave you You feel the pressure to "adopt AI" but lack the criteria to know where it truly solves problems You invest in what you can show your partner at meetings, not in what bleeds the most in operations You have an internal process that has been holding everything up for years and has never become a priority because it's not "showy" …this video is for you. ═══════════════════════════════════════ 💬 QUESTION FOR YOU (COMMENT) (HERE) ═══════════════════════════════════════ What is the process in your company that has been silently bleeding the longest—the one everyone knows is stalling, but no one has ever prioritized because it doesn't get applause? ═══════════════════════════════════════ 📌 KEY IDEA (FOR (SAVE) ═══════════════════════════════════════ It wasn't the AI ​​that made the 5% work. It was the criteria of those who decided where to place it — and the return lies in the place no one looks because it can't be displayed. ═══════════════════════════════════════ 📬 ABOUT ME ═══════════════════════════════════════ I am João Tupinambá. While everyone discusses marketing and sales, I focus on governance, decision-making, and structure—the layer where the business grows but the margin doesn't keep up. I work with decision-making criteria, lean processes, and well-applied technology. 📧 Contact: [email protected] 📸 Instagram: @joaohtupinamba ═══════════════════════════════════════ #AI #artificialintelligence #management #SME #entrepreneur #businessmanagement #productivity #ROI #decisionmaking #backoffice