This Is How Indians Buy! From 0 to 10,00,000 Orders | How To Build In India - FRAGANOTE

Curious to buy your next scent online? In this episode, we have Garima Kakkar from Fraganote: India's leading affordable luxury fragrance brand. Here's what we discussed: how to build a fragrance people actually care about? process of naming, packaging & marketing a scent what makes a scent ‘hero?’ importance of doing UGC right repeat rate, customer demographics and future plans! We know you love fragrances and this might be the perfect watch before you buy your next scent or launch one! Timecodes: 0:00 - Introduction 3:05- How to launch fragrances that customers love? Building a dupe brand V/S an original brand 6:20- Customer journey of ordering a fragrance online 8:20- How to name a scent! (most important factor) 13:04- Next steps after identifing a hero product 17:40- How reviews helps customers & brands 21:17- Importance of packaging in e commerce business 27:30- Hard part of getting funding in personal care 30:42- Current customer demographics 33:10- Does UGC gets monotonous? How to avoid it 37:45- “Discovery sets are brand experience first” 41:33- Worst feedback received! 💡 Don't forget to subscribe and share this with your friends who dream big! Follow Fraganote on Instagram:   / fraganote   Follow us on Instgram:   / justbecausecan_   Subscribe to our clips channel: ​ ⁨@JustBecauseClips⁩ Studio ​⁠ @PaperFloors Production ​⁠ @Karwaanfilms STAY HUMBLE, KEEP SMILING. startup #fraganote #personalgrowth #personalcare #perfume #fragrance #influencermarketing #digitalmarketing #onlineshopping #brandbuilding #entrepreneur #youngentrepreneur #podcast