Cold Calling, Cold Emailing & Closing Big Deals By Top Sales Leader | India's Top Sales Podcast

Want to master cold calling and cold emailing in sales? Learn why sales importance is the oxygen your business needs to survive. Discover how to apply real-world lessons to grow revenue. This video breaks down the critical role of sales in any business model. Whether you are starting out or scaling up, understanding that sales is the lifeblood of your operation is essential. I share personal insights from my time working in a call center and reflect on my parents' business journey, where we managed to generate 18,000 rupees. These experiences provide a practical look at what it takes to keep a business running. If you want to improve your business strategy, this discussion offers actionable takeaways. We look at the realities of daily operations and how professional sales skills directly impact your bottom line. By analyzing these foundational business growth concepts, you can better prepare for the challenges of entrepreneurship. In this episode of Let's Talk Sales, sales trainer Sharat Sharma talks to Shahjad Khan about real, practical sales training from cold call scripts and subject lines that get opened, to closing a $1.75 million enterprise deal in 11 months. This is a must-watch for anyone learning sales, B2B sales, SaaS sales, or building a sales career in India. You'll learn: How to write cold emails that don't get ignored Cold calling techniques and how to handle rejection Why founders should do sales themselves before hiring a sales team How to research before reaching out Strategies for closing enterprise deals Whether you're a sales rep, SDR, founder, or sales leader, this conversation breaks down practical frameworks you can use today. 00:00 – Teaser: The stigma of sales 01:41 – Welcome to "Let's Talk Sales" with Shahjad Khan. 02:30 – What makes a great salesperson? Defining "Grit." 03:40 – Shahjad’s early start in sales 06:56 – Dealing with early rejections and challenges. 09:18 – Growing up in a defense family and building thick skin. 11:56 – Why a civil engineer chose a career in tech sales. 15:45 – Earning potential: Moving from ₹18,000/month to ₹18,000/day. 18:18 – Advice for those starting sales in Tier 2 & 3 cities. 22:58 – Identifying business vs. personal value for clients. 26:08 – Why founders must lead the first 0-to-1 sales journey. 31:42 – Can engineers be great at sales? 34:31 – The "Art" vs. the "Science" of selling. 37:57 – Cold Emailing 101: Subject lines and research-based openings. 42:19 – Why your product matters less than the customer's problem. 45:41 – Manual vs. AI-assisted research for enterprise deals. 47:56 – Cold Calling as a life skill and handle-with-permission openings. 54:17 – Mental preparation and pattern recognition in cold calling. 56:49 – Time blocking and avoiding the multitasking trap. 59:29 – RGA (Revenue Generating Activities) vs. NRG (Non-Revenue). 01:00:58 – Case Study: Closing a $1.75M enterprise deal over 11 months. 01:06:03 – How to set up a sales engine based on your company's phase. 01:13:00 – Final Thoughts: Path to becoming a CXO in the sales world. Welcome to Sharat Sharma, the channel dedicated to helping you master the art and science of sales. About Sharat Sharma: Sharat Sharma is a India-based Sales Speaker, Coach with expertise in B2B sales, lead generation, pipeline management, and closing high-value deals. He helps individuals and organizations improve conversion rates, drive revenue growth, and build high-performing sales teams through practical sales strategies and consultative selling frameworks. Whether you’re a beginner, sales professional, entrepreneur, or business leader, you’ll learn practical strategies to increase revenue, improve conversions, and build a successful sales career. On this channel, we cover: ✔ Sales skills & psychology ✔ Prospecting & lead generation ✔ Closing techniques ✔ Negotiation strategies ✔ Sales mindset & confidence ✔ Career growth in sales ✔ Real-life case studies & frameworks Our goal is to simplify sales so you can earn more, grow faster, and achieve your potential. If you believe sales is not just a job but a profession that you are proud to be in, then you’re in the right place. About Let's Talk Sales Podcast: Let’s Talk Sales is a podcast designed for ambitious sales professionals, leaders, and entrepreneurs who want to improve their selling skills, increase their income, and build a successful career in sales. In every episode, we share practical strategies, real-life experiences, mindset shifts, and actionable insights that you can apply immediately, no theory, no fluff. If you are in sales, or planning to build a career in sales, this podcast is for you. Subscribe and join the community. Business Enquiries: [email protected] Website: www.simpli5sales.com To know more, Connect with Sharat Sharma on Instagram @asksharat   / asksharat   LinkedIn @asksharat   / asksharat