Music Industry Revenue Streams: The Advent of Spotify and Music Streaming Services | Berklee Online

Download Your Free Music Business Handbook Now: https://berkonl.in/3XRrl9n Earn Your Music Business Master’s Degree Online with Berklee: https://berkonl.in/2GTFTCd In this video, Berklee Online instructor John Kellogg discusses the business model and growth of Spotify. He explains recent developments including renegotiation of Spotify’s agreements with record labels regarding their share in streaming revenue. He also discusses the concept of making deals directly with independent artists. As streaming increasingly becomes the standard for music consumption and the independent route increasingly becomes viable for artists, Spotify will remain a fascinating and important subject in the music business. About John Kellogg: John Kellogg is an entertainment attorney, who has represented some of the biggest names in R&B, including the O’Jays, Levert, members of Bad Boy Records, and more. He is also the Program Director for Berklee Online’s Music Business master’s program, for which he authored the Music Business Revenue Streams course. He’s a former Chair of the Music Business department at Berklee College of Music and a former vocalist for Cameo. About Berklee Online: Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) [email protected]   / berkleeonline     / berkleeonline     / berkleeonline   Music Business Revenue Streams | 360° Deal | 360-Degree Deal | Berklee | Berklee Online | Music Business | John Kellogg | Cameo | Robbie Williams | The O’Jays | Levert | Bad Boy Records | Spotify | Streaming | Business Models | Major Record Labels | Independent Record Labels | Independent Artists | Chance the Rapper