Todd Olson: Co-founder & CEO @Pendo, Keynote on How to Do Product-Led Growth | Slush 2024

Product-led growth is essential in today's competitive landscape, as it empowers companies to scale rapidly by placing the product at the forefront of the customer journey. By prioritizing user experience and engagement, businesses can foster organic growth through word-of-mouth and customer satisfaction. Todd Olson, Co-founder and CEO of Pendo, is at the forefront of this movement. With Pendo, he has helped over 2,500 customers leverage product insights to enhance their user experiences and drive growth. Todd’s expertise in this field is encapsulated in his book, The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience, where he explores how a strong product focus can lead to sustainable business success. Slush is the most founder-focused event on Earth, delivering actionable company-building advice while bringing together the who’s who in startups and tech. Slush will be back on Nov 19–20, 2025 in Helsinki, Finland. Stay in the loop: Website: https://slush.org LinkedIn:   / slush   Instagram:   / slushhq   X: https://x.com/SlushHQ