"That's not me" — why you hate watching yourself on camera (and what actually works)

You don't need to be polished on camera — you need to be recognised. The full written answer, transcript and quiz: https://philmace.com/comfortable-on-c... I've filmed hundreds of people, and almost every one of them says the same three words the first time they watch themselves back. In this video I explain what the cringe actually is — the gap between the polished version of you in your head and the real person on screen — why chasing polish makes you less convincing, not more, and the technique I use to get real, natural answers from people who hate being filmed. Chapters: 0:00 "That's not me" — the three words everyone says 0:39 Why you cringe at yourself on camera 1:32 My own confession, from this studio 1:57 Polish doesn't sell — here's what does 3:04 How I get people to stop performing 3:54 A story that wasn't performed 5:49 You don't need to be polished I'm Phil Mace, a video producer in Sydney. I help business owners and not-for-profits find the stories their customers are actually searching for, and tell them on camera — comfortably. Book a free story discovery call: https://philmace.com/comfortable-on-c... Spotlight, my quarterly pro bono program for Sydney charities: https://philmace.com/spotlight/