A new look for ARTE - stings & brand idents

ARTE, the European Culture Channel, unveils a new look, created by The Partners and Lambie-Nairn. Inspired by the observation that ARTE curates and gathers all of Europe’s culture in one place, the brand idea developed into: ARTE – Europe’s cultural magnet. The ARTE logo was reimagined as a magnet then, to maximise the space of a 16:9 screen, it was spun 90 degrees and placed on a vertical axis. The Cultural Magnet idea is applied single-mindedly across all aspects of the brand’s touch points.