How Disney DESTROYED Ever After High

Ever After High was a doll franchise with a popular animated series that centered around the children of fairytale characters. Disney's Descendants is a popular film franchise that focuses on the children of characters from Disney films. Because Ever After High was released first, many fans accuse Descendants of copying the series and ultimately putting it out of business. But it turns out, that's not what actually happened. I decided to get to the bottom of why the beloved Ever After High series ended. I cover the full timeline that led to Ever After High's downfall, from Mattel's complicated relationship with Disney and the Disney Princess dolls to the questionable Ever After High reboot. Timestamps: 00:00 - Intro 01:12 - Chapter 1: The Disney Princesses 07:04 - Chapter 2: Rise of The Descendants 13:22 - Chapter 3: Losing The Plot 18:21 - Chapter 4: The 2016 Reboot 24:19 - Chapter 5: Disney Returns 28:48 - Epilogue Follow me on Instagram:   / itssashatheebrat   #everafterhigh #descendants #disneyprincesses #dolls #disney