Fiebre vikinga en Gamarra: polos de Haaland causan furor en el emporio comercial

A team from Buenos Días Perú traveled to Gamarra to witness firsthand the Viking fever surrounding Erling Haaland at the 2026 World Cup. If there's a new king at the World Cup, Gamarra has already turned him into a fashion statement. The Norwegian striker's blond hair, goals, and Viking style are no longer just on the pitch; they're now adorning the displays of the country's largest commercial center. When a star shines in football, Gamarra is quick to embrace him. The Haaland phenomenon already has its own fanbase. Merchants are printing T-shirts featuring the so-called "Norwegian android" in a variety of colors and designs, including Viking lettering, viral videos of the Norwegian machine, and sizes to suit all tastes. Creativity and Cultural Adaptation Vendors are offering T-shirts featuring Haaland's face in various poses: with his signature drum, eating Peruvian-style rotisserie chicken, and even parodies of the movie "White Chicks" alongside Vinicius Jr. Some customers are even placing orders with phrases referring to the footballer as "Ken Haaland." Norwegian flags with the striker's face are also a common sight. The fever for the "Norwegian android" has led some vendors to replace Vinicius Jr.'s face with that of Luis Advíncula in some designs, after the Brazilian player went viral following Brazil's match against Norway.