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99% of people start building an online business without realising it’s the business that builds them. I sat down with Darren Lee to talk about the uncomfortable reality of building something real — chewing glass, staying in the game when nothing’s working, and developing the skills that actually compound. Darren has built multiple 7-figure businesses across agency, education, and software. We get into: – Why people don’t buy products, they buy the person – Competency vs warmth (and why smart people often stay stuck) – The early moments that shape entrepreneurial drive – Why 10K/month is a fake finish line – Selling painkillers vs vitamins – Why sales is the meta-skill behind every business – Building impact first — and letting money follow This isn't about shortcuts. It's about outlasting everyone else and building a business you don't need to quit from. Follow Darren: / darrenlee.ks Follow Caolan: / kelly_caolan

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