An Important Update To Sponsored Product Placement Bid Modifiers [The PPC Den Podcast]

A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:42 What Are Placement Percentages? 4:22 The New Update 7:14 How Can I Use This To Improve Performance? 15:30 Algorithmic Considerations 21:25 Segmenting Campaigns Based on Placements 22:45 Final Thoughts On The Update 🦡 Resources & Links – 8 Solutions To Fix An Amazon Campaign With Too Many Keywords    • 8 Solutions To Fix An Amazon Campaign With...   – Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords?    • Case Study: How Do I Fix An Amazon Campaig...   – How To Segment Branded Keywords In Amazon Ads https://www.adbadger.com/blog/amazon-... – How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)    • “Adjust Bids by Placement” Settings into Y...   – How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)    • “Adjust Bids by Placement” Settings into Y...   – How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking    • How do I Improve Amazon Total ACOS Fast? B...   – What To Do About Rising CPCs (PPC Boosters Series)    • What To Do About Rising CPCs (PPC Boosters...   – How To Quickly Lower ACOS Using Bulk Operations    • How to Quickly Lower ACOS Using Bulk Opera...   🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-c... – Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ – Subscribe to our newsletter: https://www.adbadger.com/newsletter/ – Look through all our show notes: https://www.adbadger.com/podcast​​​​​ – Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto