Unit 3 - Intro to Marketing - Target Market & Customer Profile | Social Media Marketing

Target Market & Customer Profile explained through real-world advertisements, customer segmentation, social media marketing, and customer profile activities. In this lesson, students learn how businesses identify specific customers, understand customer behavior, and create marketing that connects with the right audience. This video walks through Unit 3: Target Market & Customer Profile from my Intro to Marketing curriculum and shows how students apply marketing concepts through customer analysis, social media activities, and value proposition development. In this unit, students learn why businesses cannot market to everyone and how companies use target markets, customer segmentation, branding, and social media to connect with specific groups of customers. Students analyze advertisements, identify customer needs and behaviors, and build a detailed customer profile tied to a business idea. Topics covered in this unit include: • Target markets and customer identification • Market segmentation • Demographic, geographic, psychographic, and behavioral segmentation • Customer needs, wants, and frustrations • Customer behavior and buying decisions • Advertisement and commercial analysis • Generational cohort research • Value propositions • Social media marketing and hashtags • Customer profiles and marketing strategy Students apply these concepts by: • Analyzing advertisements and identifying target customers • Evaluating social media marketing examples • Researching generational customer groups • Completing a customer profile worksheet • Building a detailed target customer • Creating a value proposition • Developing hashtags for a specific audience • Designing a social media post using Canva Teachers can preview exactly how this unit is taught before purchasing. The complete ready-to-teach resource is available on Teachers Pay Teachers below. This full unit includes: • Editable slide deck • Student guided notes • Customer profile worksheet • Generational cohort activity • Social media marketing activity • Scenario-based quiz and answer key • Ready-to-teach materials You can find the complete Unit 3 resource here: https://www.teacherspayteachers.com/P... This video is designed to support classroom instruction, provide a preview for teachers before purchasing the unit, or help students who were absent stay on track. target market lesson customer profile activity market segmentation lesson social media marketing activity high school marketing lesson intro to marketing curriculum customer behavior lesson value proposition activity marketing demographics psychographics CTE marketing curriculum teachers pay teachers marketing unit customer persona activity #businessteacher #marketingeducation #cteeducation #businesseducation #marketing