The PR Tool Glow-Up: HARO, Connectively & Featured.com Explained for Founders

SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders. Work with us → www.Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/g... HARO died. Then it came back. Now it's rebranding again — and there's a brand new AI tool in the mix too. If you've been trying to get your product featured in the press and you're not sure which free tools are actually worth your time right now, this video breaks it all down — from a product brand's perspective. We're covering: Why HARO is genuinely useful for product brands (and how to actually use it) The history of what went wrong with Cision and Connectively — and why it matters now How Featured.com brought HARO back in 2025 with better spam filters and source verification The brand-new changes happening as of June 2026 — Connectively is back, and Featured.com is relaunching as an AI co-pilot for PR Our honest take on what to actually use, and how to build it into your PR strategy This is the most current breakdown of these tools you'll find — and it's built for founders, not PR agencies. 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/g... Work with us → www.visibilityonpurpose.com Sign up for Qwoted (our top recommendation): https://www.qwoted.com/?via=VOP — use code VOP for $50 off! (We are an affiliate and may make a small commission if you sign up with our link!) 👉 Connect with us! Website: www.visibilityonpurpose.com Instagram:   / visibilityonpurpose   YouTube:    / @visibilityonpurpose   #HARO #Connectively #FeaturedCom #PRTools #ProductBrandPR #EarnedMedia #VisibilityOnPurpose #PRStrategy #FounderTips #PRTips2026