Auracast Bluetooth Audio Poised to Revolutionize Hearing & Listening Experience for Millions

Nick Hunn, the analyst who coined the term 'hearable', sits down with Dave Kemp to talk about Auracast™ Bluetooth broadcast audio and the significant implications it will have for people with hearing loss, as well as the general public once the technology becomes widely available. Auracast™ broadcast audio enables an audio transmitter, such as a smartphone, laptop, television, or public address system to broadcast audio to an unlimited number of nearby Bluetooth audio receivers, including speakers, earbuds, or hearing devices. For those interested in learning more about the inner workings of the specifications, Nick Hunn recently released a new book, “Introducing Bluetooth LE Audio”, which is available in hard copy from Amazon, or a free electronic copy can be obtained from the Bluetooth SIG at https://www.bluetooth.com/le-audio-book/ Read the Bluetooth SIG announcement of Auracast™ here: https://hearinghealthmatters.org/blog... Be sure to subscribe to our YouTube channel for the latest episodes each week, and follow This Week in Hearing on LinkedIn and Twitter:   / this-week-in-hearing     / weekinhearing   Prefer to listen on the go? Tune into the TWIH Podcast on your favorite podcast streaming service, including Apple, Spotify, Google and more. https://anchor.fm/thisweekinhearing -TIMESTAMPS- 00:00 Intro - Hearables, Hearing Aids and Bluetooth 03:36 Development of Auracast 04:31 Bluetooth Replacement for Telecoil? 05:42 Creating New Ways to Use Audio 11:11 Timeline for Auracast Rollout 21:55 Building Blocks for Future Audio Use Cases 26:15 Audio Augmented Reality Opportunities 33:52 Auracast Technology - Pros and Cons 42:46 Auracast - Hearing Loss Technology Bridge “The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. The Auracast™ word mark and logos are trademarks owned by Bluetooth SIG, Inc