What is International Public Relations?

Is there such a thing as international public relations? How is it different than "regular" PR? We are professionals who focus on relationship management between organizations/brands and their various stakeholders. In this videos, I give a quick overview of the topic and recommend some tips for success including Hofstede's cultural dimensions: Psychologist Dr Geert Hofstede published his cultural dimensions model at the end of the 1970s, based on a decade of research. Since then, it's become an internationally recognized standard for understanding cultural differences. Hofstede studied people who worked for IBM in more than 50 countries. Initially, he identified four dimensions that could distinguish one culture from another. Later, he added fifth and sixth dimensions, in cooperation with Drs Michael H. Bond and Michael Minkov. These are: Power Distance Index (high versus low). Individualism Versus Collectivism. Masculinity Versus Femininity. Uncertainty Avoidance Index (high versus low). Long- Versus Short-Term Orientation. Indulgence Versus Restraint. Note: in the original version of the book "Long- Versus Short-Term Orientation" was described as "Pragmatic Versus Normative." Hofstede, Bond and Minkov scored each country on a scale of 0 to 100 for each dimension. When Hofstede analyzed his database of culture statistics, he found clear patterns of similarity and difference along the four dimensions. And, because his research focused solely on IBM employees, he could attribute those patterns to national differences, and minimize the impact of company culture.