He Built The Coolest Can In The Business, Then Realized It Was Scaring Off Customers | Leif Graham

Want to try Hydra? Check out Leif Graham's functional beverage company on Instagram at @HydraBev or order directly at https://hydramerch.com/ Don't forget to SUBSCRIBE to the HendersonHQ Newsletter: https://hendersonhq.com/Subscribe Check out our website for all our local stories & community updates: https://hendersonhq.com/ Follow our Instagram for deals and cash drops:   / thehendersonhq   Interested in advertising in our newsletter to 25,000 local Henderson residents? Let's book a call: https://calendly.com/scottgrovesteam/... ______________________________ Scott Groves sits down with Leif Graham, a former Border Patrol agent and search and rescue specialist who left federal law enforcement to build Hydra, a functional beverage company, from scratch with his wife and zero outside investors. In this episode, you'll learn how Leif spent six months and tested 29 flavor samples before landing on Mythic Grapefruit, why he chose 26 premium ingredients over the cheap stuff most energy drinks are built on, and how he's now in the middle of a full rebrand after realizing his tough, tattoo-inspired can design was scaring off the health-conscious CrossFit and jiu-jitsu crowd he actually built the drink for. Scott and Leif also get into distribution, why nobody wants to take a risk on a new brand, the "cans and hands" hustle of selling drink by drink at the gym, and the moment Leif realized that grinding through a bad decision and knowing when to pivot are two completely different skills. Find all the show notes and links here: https://podcast.hendersonhq.com/33 ______________________________ Leif Graham Hydra nootropic drink mystic grapefruit Henderson HQ NV Scott Groves Leif Graham Hydra nootropic drink mystic grapefruit Henderson HQ NV Scott Groves Leif Graham Hydra nootropic drink mystic grapefruit Henderson HQ NV Scott Groves