#BCConf2026 Keynote, Marijn de Bruin: Strengthening behavioural science capacity for societal impact

The keynote 'A perspective on strengthening behavioural science capacity for societal impact’ was given by Prof. Marijn de Bruin, of Radboud University Medical Center, on Day 1 of the Behaviour Change Conference 2026 in Lisbon (17 June 2026). View the slides on Zenodo: https://zenodo.org/records/21040980 Chair: Prof. Felix Naughton Keynote summary: While global progress towards several key Sustainable Development Goals is promising, advancements on health, well-being, and – particularly - climate and sustainable consumption remain disappointing. To change this, the primary focus on individual-level behaviours is insufficient: we need to transform behaviours of system actors, including policy makers, healthcare organisations, and multinational corporations. Drawing on my academic research, public health policy experience, and work at an NGO striving for climate justice – I will discuss ways for enhancing the quality, applicability and impact of behavioural science on health and sustainability. Download the slides via the CBC website: https://www.ucl.ac.uk/behaviour-chang... The conference was co-hosted by the UCL Centre for Behaviour Change (CBC) and the NOVA National School of Public Health, Portugal. #BCConf2026