Is Retail AI Really Working or Just Hype?

Despite high adoption (around 71% of CPG leaders), a significant portion of AI projects fail (some estimates suggest more than 80%). The challenge in retail is selecting tools that actually deliver sustained results. This video breaks down the Top 5 AI tool categories for retail in 2025: Microsoft Copilot, Salesforce Agentforce, Traditional RPA, Intelligent Document Processing (IDP), and Business-First Automation Platforms. Learn how to evaluate these solutions using the R.O.C.K.E.T. framework, focusing on Rapid Deployment, Orchestration Capability, and Change Resilience. We compare their architectural strengths and limitations, such as Copilot's focus on M365 productivity versus its limited cross-system orchestration, and why Traditional RPA suffers from UI-change brittleness and high annual maintenance costs (15–20% of initial investment). Discover why combining tools (such as IDP for data extraction with a Business-First platform for orchestration) can yield the highest sustainable ROI. The goal is to choose tools that empower business experts and allow your operations to move at the speed of market opportunity.