From the Track to the High Street: How Sports Apparel Is Big Business

Say ‘sports technology’ to most people and they think ‘wearables’ but how did we get to this point – and what is that market worth? John and Rebecca talking through this multi-billion-dollar market with two experts with vastly different backgrounds. Phelen Hill is an Olympic rower turned market analyst with Nielsen Sports,  and Sandra Halliday is a leading fashion industry commentator and UK Editor in Chief of The Fashion Network. Stop your fitness tracker, slip off your trainers, pop in your ear buds and listen to this edition of Tech Chairs. If you watch a lot of sports, why not hear from the men who determine how you see it? All is revealed in When Did One Screen Stop Being Enough (https://www.buzzsprout.com/2146780/12...) ? For all sports tech news and insights, don’t forget to subscribe to the Tech Chairs series and sign up for Access Innovation (https://www.sportstechgroup.org/tech-...) , our fortnightly newsletter.