O brasileiro não está trocando de marca. Ele está tirando produto do carrinho.

A weekly injection brought down the most valuable company in Europe. It destroyed McDonald's model. It changed Coca-Cola's menu. And it's coming to your business now. In this video, I show sector by sector what is being destroyed—and what is being created—by the biggest consumer behavior shift in the last 30 years. 0:00 The data that Assaí hid 1:58 From a lizard in the desert to a global fever 6:03 The ripple effect: cream cheese, Coca-Cola, McDonald's, aviation 13:27 Your store and the patent bomb 19:04 Why nobody saw it coming Link to the Newsletter: https://substack.com/@marcioeugeniofi...