Talking flower farming business & profitability with Serina from You Can't Eat the Grass

This was such a fun interview with Serina from You Can't Eat the Grass! Serina and Ian have been a huge inspiration for me. The algorithm fed me their content back in 2021 and I was hooked. This was when I didn't even realize flower farming was a "thing". Serina focuses many of her videos on the flowers and selling them, but we get into flower farming business and profitability topics like: 1) Her farmer's market vs farmstand revenue and future plans to increase sales 2) Building $20 bouquets and her process/evolution 3) Rethinking about profitable $20 bouquets by decreasing the number of stems, but still increasing the value of those stems left 4) Some ah-ha's in terms of specific varieties that she has come to realize are less profitable than one may assume 5) General plan for 2024 & beyond ($100k or bust) And much more!! A huge thank you to Serina for her generous time. You can find them over at @YouCantEatTheGrass! 📖 Want more content like this? Consider joining my Patreon where for $5 a month, you not only support me in making more free content like this, but you also get access to gated content! We talk about all things related to marketing, consumer psychology, setting up Facebook ads, calculating profitability and so much more! https://bit.ly/3y2TuCl 💐 Looking for a reliable, rugged and refined focal that you can succession plant throughout the entire season? You need lilies! I'm selling 25x and 50x increments on https://bit.ly/44s6v4o - We've got roselilies, non fragrant lilies, and double non fragrant lilies for multiple weeks.