Pharma Talks: Healthcare Content Strategy – Evolving for Better Impact

Join Viseven's podcast as we explore the shift to medical content, the future of modular content & key healthcare content strategies. In this episode, Prasant Vijayakumar, Chief Strategy Officer of Viseven, joins Nataliya Andreychuk to explore the transformation of healthcare content strategy and its role in pharma content marketing strategy. The discussion highlights the industry's shift from commercial content to medical content marketing, addressing how pharmaceutical content strategy can enhance patient-centric approaches and improve health communication. #PharmaContentStrategy #MedicalMarketing #DigitalHealthStrategy #ContentOptimization Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/ Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/ *** 0:00 Intro 2:20 Why content strategy matters in any content production set-up 6:06 The shift from purely commercial focus to medical-driven content 8:44 Retiring modular approach – but did we ever use it right? 9:32 The real problem of modular content 11:50 Misguided intentions: what went wrong with the modular approach? 14:30 About strategic alignment 16:36 Can you start with modular from scratch? 19:40 Is AI changing content strategy? 22:18 Dynamic trio to enable the future *** Follow Viseven, Nataliya, and Prasant in social media:   / viseven     / andreychuk     / prasant-vijayakumar-5615655   *** 🔗 Links for more insights: https://viseven.com/content-strategy-... https://viseven.com/content-development/ https://viseven.com/healthcare-market... https://viseven.com/digital-transform...