COMO TREINAR UMA EQUIPE DE VENDAS DE ALTA PERFORMANCE

HOW TO TRAIN A HIGH-PERFORMANCE SALES TEAM 02:40 - Map the theoretical training 05:12 - Run simulations 07:23 - Work on sales techniques 08:47 - OneXOne 11:33 - Involve your team in training 12:37 - Test and optimize 14:00 - Employee satisfaction What if you could triple your sales team's results? And even better: if I told you that this is completely possible, but that very few companies have access to this methodology. In today's video, I'll introduce you to a powerful training program that, when applied to your sales team, will transform the way you profit and close deals! I've shared all the techniques I've applied to my sales team over the past four months. This methodology took a team of just two salespeople from 100k in monthly profit to over 400k in sales in just 30 days! Selling is definitely not a skill that can be learned and refined overnight. Even experienced salespeople need time and ongoing training to adapt to selling a solution. This is because the salesperson needs to be well-versed in: The buyer's journey The sales process The qualification matrix, which involves selling the product and can vary greatly STEP 1 - Map out the theoretical training As I said, it's necessary to combine theory, practice, and simulation! How do I welcome a customer who isn't aware? How do I handle a customer in the final stage How do I receive the lead from my prospecting team What information should I provide to the closer All of this needs to be mapped out. What makes your team a sales champion is how well they understand the best way to serve new opportunities and answer questions, transforming leads and prospects into paying customers. It's also important to understand each sales role: Pre-sales or SDR Closer or Sales Executive Farmer (responsible for post-sales and portfolio management) Customer Success (responsible for ensuring customer success). Important: It's crucial that everyone understands the qualification process. STEP 2 - Run Simulations Create a simulation program with your team. Your sales team will never be able to apply all the techniques and methodologies without training first. You need to build trust within the team! Within this practice, there's an activity we call roleplay, which is a simulation where one person acts as the customer and another person acts as the salesperson! During a simulation/roleplay, your team will be practicing: Public speaking Objection handling Use of mental triggers Sales strategies that will allow them to become much more efficient! The more your team practices, the better they will be able to act in varying scenarios and overcome rejections, consequently increasing your conversion rate! STEP 3 - Practice sales techniques Techniques are strategies that work with greater accuracy. When well understood and applied at the right time, these sales techniques will ensure greater sales efficiency! It is essential that my salesperson and executive understand what should be used. STEP 4 - OneXOne OneXOne is a time where the manager will discuss your salesperson's progress. This is where they will outline action plans to improve any deficiencies, study plans, and improvement plans. It is always important to discuss my salesperson's objectives and goals so you can outline plans for improvement. Key points: Consume podcasts and videos Read books Take courses Give lectures STEP 5 - Involve your team in training Involve your sales team in training the entire team. When a salesperson studies to correct a deficiency or teaches another salesperson, they are sharing new knowledge and learning something new. Besides being a great tool for scaling your training capabilities, it will also increase your team's motivation. STEP 6 - Test and Optimize When you start implementing training programs with your sales team, you will see an improvement in the way you serve customers. But you need to understand the results you are generating from the training! Invest in a Sales Enablement department or invest in a company specialized in this. STEP 7 - Ensure your employees' satisfaction There's no point in creating an entire training program if your employees end up feeling unmotivated to work for your company. To achieve this, it's important to understand your salespeople's current level of satisfaction with working for your company! You can do this through surveys, and there are several tools to measure this satisfaction! To increase satisfaction, it's important to: create a safe environment create a sense of purpose provide recognition and rewards