Towards the future by car: Luca De Meo at TEDxMilano

Global manager, economist by training, he has an extensive experience in the automotive industry, beginning with Renault and Toyota Motor Europe. He joined the Fiat Group as head of the Lancia brand marketing and CEO of Fiat Automobiles Spa. After having been appointed Chief Marketing Officer for Volkswagen AG he is presently Member of the Board of Management for AUDI AG responsible for global sales and marketing. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)