This MSP Built a Sales Pipeline That Pays For Itself

Scott's MSP Webinar pipeline: https://www.itrockstars.net Tim's SDR team: https://marketing.vectismsp.com/beta-q2 00:00 Why Webinars Work 01:24 Tim’s Webinar Wins 03:13 Small Events Sell Better 05:38 Two Part Offer Framework 07:17 Why Past Webinars Failed 09:17 Practice Makes Presenting 10:44 Using Claude for Stories 11:44 The Dual Channel Funnel 14:58 SDR Call Volume Breakdown 17:07 AI Governance Offer 19:20 Selling AI Risk Mitigation 20:25 Webinars to Breakfast Events 21:13 Cyber Audit as Entry Offer 23:11 Winning Clients from Other MSPs 24:56 AI Value vs IT Cost 27:16 Why AI Gets CEO Access 28:24 Why Tim Builds New Offers 29:17 Contract Management Opportunity 31:42 SDR Service for MSPs 32:04 Cold Calling and Team Rotation 35:50 Pricing and Risk Reversal 37:58 Contact Info and Wrap Up