Emily Built a DIY Brand So Good, People Ask Who the Designer Is

Want to join Emily and I inside DIY Design My Biz? Join today: https://whitedeer.com.au/diy-dmb (DM me “secret squirrel” on Instagram (@whitedeergd) for $200 off 🤫) What does it look like when a student actually follows a design process? Today I chat with Emily Richardson, founder of Holistic Dermal Clinic, who joined DIY Design My Biz with zero brand and a very clear idea of how she wanted things to feel. She's since built a brand so polished that her suppliers and clients regularly ask who her professional designer is... and she gets to say, "actually, that was me." Emily is a skin therapist and university student who runs her clinic half-days so she can give every client her full attention. She's creative, detail-oriented, and unapologetically a control freak when it comes to her brand, which is exactly why she wanted to learn the skills herself rather than hand it all over to someone else. This conversation is a really honest look at what it's like to build a brand from scratch when you're also running a business, studying, and trying to make everything feel cohesive. In this episode, we cover: Why Emily built her brand before she had clients (and why that decision paid off) How the online modules gave her the knowledge... and how the calls gave her the edge The moment she realised Canva had become a time-saver Emily's take on when to DIY vs. when to outsource, and how to think about investment when you're starting out Three skin care non-negotiables you actually haven't heard a million times Timestamps Intro 0:00 Interview 1:49 Wrapping up 35:51 ABOUT GUEST: Emily Richardson is a Dermal Therapist and owner of skin clinic, Holistic Dermal Clinic located in Townsville QLD. She helps women love their skin with non-invasive, gentle methods that embrace both modern advancements as well as holistic wisdom. This involves treating the skin through getting to understand the person as a "whole" to truly create custom, personalised treatments for the individual. Outside of all things skin related, Emily’s a wife, a dog mum and a former professional dancer. Plus she juggles all things business alongside uni, because life long learning is crucial to stay ahead of the curve! CONNECT WITH GUEST: Holistic Dermal Clinic: Insta:   / holisticdermalclinic   Website: https://www.holisticdermalclinic.com.au Emily’s Insta:   / thedermalskintherapist   💜 FREE VIDEO SERIES 💜 Create your own stunning visual brand, grow your business faster and feel (and look!) a million bucks - ready for your best year of business yet in this 3-part on-demand video training: Seriously in Business! Unlock your free access: https://www.diydesignmybiz.com/Seriou... 🔔 Subscribe to my channel: http://bit.ly/3XQYX7i ••• FREE BRAND STYLE QUIZ: https://whitedeer.com.au/brandquiz ••• RESOURCES: https://whitedeer.com.au/resources ••• PODCAST: https://whitedeer.com.au/sibpodcast/ ••• INSTAGRAM:   / whitedeergd   // KEEN TO WORK TOGETHER? Firstly... whohooooo! I would be honoured. There are 3 routes we can take: 1. Online course 💻 I can teach you how to create your own epic brand and graphics (DIY style!) inside DIY Design My Biz https://whitedeer.com.au/diydesign You'll get my framework and bite-sized pracitcal lessons from everything from Canva, creating a logo and brand to tutorials on allll the graphics you'll need as a small business. You also get 12 months of Facebook group support and LIVE group coaching sessions. 2. High-touch coaching ✨ Done-WITH-you creative and design support for the scaling entrepreneur who’s ready to craft a high-demand brand—without the budget-busting cost of an in-house designer! The Co+Creation Design Club is a 6 month group program where me and my team will dive deep into your business and brand WITH you: www.whitedeer.com.au/club 3. Outsource your design 👩‍💻 My studio team can create your designs for you! https://whitedeer.com.au/studioteam // BUSINESS TOOLS I USE + RECOMMEND: ••• CANVA (for all things creating your own brand + graphics): https://partner.canva.com/whitedeer ••• KARTRA (for hosting courses, landing pages, emails + more): https://try.kartra.com/urc3ghe3cooh DISCLAIMER: This video and description contains affiliate links to products I use and love, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!