Behind The Franchise - Episode 59 - Building a Fortress Brand with Matt Stanton

In this episode, host Paul Ehlinger sits down with Matt Stanton, Chief Development Officer of Hand & Stone Massage and Facial Spa whose career spans many powerhouse brands. Matt shares what it really takes to scale franchise systems responsibly — from growing brands into the thousands of units to balancing smart expansion with operational excellence. Listeners will hear: How Matt helped grow some of the most recognized franchise brands in fitness, wellness, and food. Why responsible franchising starts with strong unit economics and transparency. The challenges brands face moving from 600 to 1,000 units — and how systems must evolve to support sustainable growth. Why franchisees who stay deeply involved in operations consistently outperform passive owners. The balance between bringing in new franchisees while helping existing operators expand strategically. How Hand & Stone is building a “fortress brand” through disciplined growth, operational focus, and franchise support. Why wellness brands must stay focused instead of chasing every trend in the market. 🎧 A must-listen for franchisors, franchisees, and entrepreneurs looking to understand what sustainable scaling, operational excellence, and long-term franchise success really look like. #BehindTheFranchise #HandandStone #FranchiseGrowth #FranchiseMarketing #Entrepreneurship