Andrew Darmody on Tru-Test Active Tag & Smarter Dairy Farming

Farming in Co. Tipperary, Andrew Darmody operates a mixed farming system consisting of dairy, beef and tillage enterprises 🇮🇪 Like many Irish farmers, improving efficiency and reducing labour pressure has become a major focus on farm. That is why Andrew invested in Smart Farming technology from Datamars, including the Tru-Test Active Tag system and Walk Over Weigh (WOW). With skilled labour becoming increasingly difficult to source, the Tru-Test Active Tag system has helped deliver significant time savings while also improving heat detection and breeding performance across the herd. Before installing the system, identifying the correct cows for breeding and determining the ideal time to serve them could sometimes be difficult, leading to missed heats and incorrect serving times. Now, with real-time information available directly from the Active Tag collars, Andrew has greater confidence that the correct cows are being served at the correct time. Andrew believes the system is helping save between €30 and €50 per cow by reducing incorrect serves while also improving breeding efficiency. The system also offers peace of mind throughout the day, even when Andrew is not on the farm. 📱 Instant alerts are sent directly to his phone, allowing cows to be drafted quickly when needed. Alongside Active Tag, Andrew is also implementing the Tru-Test Walk Over Weigh system to monitor cow condition and identify potential metabolic issues earlier. Key benefits highlighted in this video include: ✅ Improved heat detection ✅ Reduced missed heats ✅ Better breeding decisions ✅ Labour and time savings ✅ Real-time herd health alerts ✅ Improved herd monitoring ✅ Greater confidence during breeding season At Datamars, we believe Smart Farming technology should help simplify herd management while supporting better farm performance. To learn more about our Smart Farming solutions in Ireland, get in touch with our team today 👇 🌐 https://www.datamars.ie/active-tag-fo... #SmartFarming #IrishFarming #DairyFarming #TruTest #Datamars #HeatDetection #HerdHealth #LivestockManagement #WalkOverWeigh #FarmingIreland