Dan Murphy’s has ‘completely lost its way’: Former Woolies CEO

Former Woolworths CEO Roger Corbett says liquor retailer Dan Murphy’s, but also BWS, has “completely lost its way”. Mr Corbett says the company was originally a “category killer” and an “everyday low-price” retailer. “That’s what drove the expansion … that was where the success was,” Mr Corbett says. “What are the key things that have gone wrong? They have lost the mojo. “You can’t be an everyday low-price retailer if you’re not an everyday low-cost retailer – that’s fundamental.”