How Brands Can Speedrun Social Media in 2026

In this episode, Alex breaks down how his team grew Malbon Home to 15k followers in 4 days during a Masters Activation. Here he talks about: • creating concepts • thinking in sets • how to structure the team • developing a war room • creating content pillars And golfing with Dwyane Wade...ha! was dope. Enjoy the episode! 📱Follow Us On Social: -------------------- Instagram Alex   / alexgarcia_atx   Brian:   / brian_blum   Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode. -------------------- 🎥 If you'e a creator that wants to to make $10k/m https://hitmakers.biz -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 — Intro 0:40 — How the Malbon Home Project Came Together 3:03 — Setting the Content Narrative & North Star 4:54 — Thinking in Sets: Mapping Every Space in the House 6:47 — How Malbon Respected Masters Tradition 8:45 — Reverse Engineering Concepts From Your Sets 10:45 — Modular Content: Same Set, Five Different Hooks 11:30 — There Is No Success Without Volume 12:11 — Conceptualizing for Scalability 13:09 — The Store Set: Lookbooks & the Character Behind the Counter 14:33 — Letters From Augusta: The Payphone Concept 16:10 — The Celebrities We Missed on Day One 18:28 — How to Dress for the Masters with ScHoolboy Q 19:24 — Execution Stations: Assigning Roles by Location 20:42 — Leveraging Celebrities on the Fly 23:05 — Top of Funnel vs. Middle of Funnel Content 23:59 — Bird Watching, Tai Chi & Making You Feel Like You Were There 26:24 — When to Throw the Playbook Out 27:10 — The Rhetoric DJ Set That Got 700K Views 29:16 — The Stephen Walk-In: Level 1 vs. Level 3 Creativity 31:57 — The Charley Hull Cigar Moment 34:44 — The Team You Need to Execute This 36:15 — Final Results: 15K Followers & 5-10M Views 37:14 — Think in the Moment — Your Best Ideas Won't Be in the Plan