AI Reputation and Risk Part 2: The Action Steps Every Law Firm Needs

This is part two of the CLE webinar Deb hosted with attorney Charles Laputka on AI search and what every law firm needs to do about it. If you have not watched part one yet, start there first since this picks up right where that one left off. If you have been wondering whether you can actually rank on ChatGPT the same way you used to rank on Google, what your firm should be doing this week to show up better in AI search, or how to handle negative reviews without making things worse, this webinar gives you the exact action steps. We are getting into why large language models do not rank pages at all, the four things every business needs to audit starting today, and why a three star review might be more valuable than a five star one. Deb and Charles also get into budget transparency, relationship centered marketing, and why every business, including a law firm, plays by the exact same marketing rules as a strawberry farm. Connect with me: [email protected] LinkedIn: www.linkedin.com/in/deborahcolitas/ Website: www.justgettowork.com Facebook: www.facebook.com/justgettowork/ Instagram: @justgettowork TikTok: @just_gettowork ⏱ TIMESTAMPS 0:00 Picking up where part one left off 1:38 Why large language models do not rank pages at all 3:11 LinkedIn is still one of the strongest signals out there 6:09 The four things to audit. Entity clarity, topical authority, consistency, testing 9:08 Why your firm needs an AI readable footprint 11:18 The book and content strategy behind becoming the expert 14:08 What to test today on ChatGPT and other AI platforms 17:35 Why negative reviews can actually help you 19:48 The most honest reviews are the three star ones 22:00 Budget transparency and what to put on your website 25:08 Final thoughts on relationship centered marketing