Tecnologia de ponta e preço baixo: motos que estão mudando o mercado brasileiro

Dino Cardoso and Marcão Gaúcho welcomed Rafael Rodrigues, owner of Show Car and VR Multimarcas, to Turbo 92. VR operates as a multi-brand dealership specializing in new motorcycles, offering everything from entry-level popular models to mid-range options. The portfolio includes giants like Honda, Yamaha, and Suzuki, as well as technologically up-and-coming brands like Zontes and Shineray, the latter currently holding the third position in the national sales ranking. One of the store's main attractions is the availability of models that usually have long waiting lists at traditional dealerships, such as the Honda line, with delivery times ranging from 10 to 30 days. In addition to speed, VR Multimarcas focuses on competitive cost-benefit, offering motorcycles equipped with advanced technologies, such as TFT panels and LED lighting, for significantly lower prices than market leaders. The store focuses on accessibility and affordability, attracting both leisure customers and professionals who use motorcycles for daily work. Rafael emphasized that the Brazilian market is undergoing a shift in hegemony, where consumers are showing greater openness to new brands in search of efficiency and lower fuel consumption.