Forget the Funnel, with Georgiana Laudi

A trend that’s currently having its day in the sun is Product-Led Growth. According to our guest, it’s a fine model, but our companies need growth that’s based on a more foundational element - advocating for Customer-Led Growth. CLG begins with creating organization-wide understanding around what experience is most appropriate for the company's best customers. Value to customers is then delivered — whenever, wherever, and however they need it — throughout their relationship with the company. Our guest pioneered customer experience mapping while she was leading marketing for the Vancouver-based SaaS company Unbounce. She has been a brand builder since 2000. In 2009, she embraced tech startups and SaaS, recognizing marketing's pivotal role in SaaS success. In 2023 she co-authored Forget the Funnel and with her co-founder Claire Suellentrop has a consultancy that goes by the same name. Let’s talk to Georgiana Laudi. All persons and topics mentioned are linked in the show's notes page on FunnelReboot.com