Is the UK motorcycle industry pricing itself out of existence?

New motorcycles have never cost more. Dealers are closing. Experienced riders are quitting. And the people buying used instead of new aren't being irrational, they're being smart. So what exactly is the industry doing wrong? In this video I investigates the real reasons behind UK motorcycle price rises, from the compliance spiral driven by successive Euro emissions regulations, to the feature arms race that's loading cost onto bikes that most riders never asked for. And then I ask the uncomfortable question: has the industry priced itself out of its own market? CHAPTERS: 00:00 - INTRO 00:14 - THE NUMBERS 03:44 - THE COMPLIANCE SPIRAL 06:03 - THE REAL COST 09:19 - HAVE YOUR SAY 09:50 - THE MARKET IS ALREADY VOTING 11:44 - THE PERSONAL CASE 13:22 - SPONSOR 15:13 - WHO'S GETTING IT RIGHT 17:54 - WHAT THE INDUSTRY NEEDS TO DO What this video covers: Why the Yamaha MT-07 costs 21% more than it did in 2018 and whether that increase is justified How Euro 5 and Euro 5+ emissions regulations created a registration cliff edge in 2025 and pushed prices up across the board The real cost of getting into motorcycling in 2025; licence, bike, insurance, gear - and how that stacks up against wages that haven't moved in real terms since 2008 Why adventure bike registrations collapsed 30% while smaller, cheaper bikes grew 20%, and what that tells us about where the market is actually going The manufacturers getting it right, and what they understand that the premium end of the market doesn't Why I bought a used Ducati Monster 821 instead of a new Japanese middleweight, and why thousands of UK riders are making the same calculation This is the third video in a connected series examining what's going wrong with UK motorcycling. Links to the companion videos below. References: 🔗 MCIA Market Data: https://mcia.co.uk/press-statistics 🔗 House of Commons Library — Real Wages Data: https://commonslibrary.parliament.uk 🔗 Bennetts — BMW R1300GS pricing: https://www.bennetts.co.uk ALSO IN THIS SERIES: ▶ UK Motorcycle Dealers Are Closing — And Nobody's Being Honest About Why:    • UK Motorcycle Dealers Are Closing and Nobo...   ▶ Experienced UK Riders Are Quietly Quitting Motorcycling:    • 4 in 5 UK Motorcycle Riders Quit Riding… Why?   ▶ The Government KNOWS Motorcycles Fix Traffic — So Why Ignore Them?:    • The Government KNOWS Motorcycles Fix Traff...   LINKS MENTIONED: 🔒 LiteLok X1 — Angle Grinder Resistant Motorcycle Lock: https://www.litelok.com/JACKTORQUESBIKES SUBSCRIBE for weekly UK motorcycle industry analysis every Sunday. Jack Torques Bikes — Rider-first. Evidence-based. No press releases.