The Story Vacuum: Why User Research Isn’t Enough / Brian Whittaker / Ep. #252

Imagine making the cover of Time magazine... Okay, maybe not. Nobody gets into service design for the fame. Actually, as we’re always saying on the show, our best work is usually the stuff nobody notices. The spotlight stays on the CEOs. You rarely see the people in the trenches, the ones making sure the "faceless" public services we rely on actually work. Think about it for a moment, you can thank a mailman because he’s a human being standing on your porch in the rain. But when water is coming out of your faucet, there’s nobody to thank. It’s just "the system". That invisibility is exactly why people sometimes get hostile toward the government or big institutions. It's always "us versus them" because there’s no "them" to relate to. So our guest for this episode, Brian Whittaker, decided to change by starting a project called Humans of Public Service (HoPS). In this episode, we talk about the early days of the project and the weirdly difficult task of getting modest, quiet service design professionals to actually talk about themselves (on camera). He also shares hard won lessons on how he finally got the project to take off. It’s an inspiring conversation. It shows how much the vibe changes when you put a human face on a anonymous system. So if you’re trying to build empathy inside a big, messy organization, Brian’s blueprint really might just be what you need. While you’re listening, try to think of one "boring" story in your own org that deserves a spotlight. Enjoy the conversation and keep making a positive impact! Be well, ~ Marc [ 1. GUIDE 📺 ] 00:00 Welcome to Episode 252 03:45 Family Roots in Service 05:00 Current US Service Challenges 07:30 Private to Public Transition 10:00 Modernizing Federal Tech 11:00 Passion of Public Servants 13:30 The Shift in 2020 14:15 Humans of Public Service 15:45 Growing on LinkedIn 17:00 Amplifying Unheard Voices 18:15 Shifting the Narrative 21:30 Bridging the Empathy Gap 25:45 The Power of Recognition 30:15 Institutional Design 36:00 Scaling Human Connection 42:15 The Future of Service 48:30 Advice for Change-Makers 51:00 Final Reflections [ 2. LINKS 🔗 ] LinkedIn -   / bwhtt   [ 3. NEXT STEP 💪 ] Looking for more? We've got you covered. Click the link below to join the Service Design Show community. https://servicedesignshow.com/subscribe/ You'll get access to inspiring stories and practical advice that helps to level up your service design career! [ 4. FIND THE SHOW ON ] 🎧 Spotify ~ https://go.servicedesignshow.com/252-... 🍎 Apple ~ https://go.servicedesignshow.com/252-... ✂️ Snipd ~ https://go.servicedesignshow.com/252-... 🎙️ Other ~ https://go.servicedesignshow.com/252-...