Fanny Lumsden - Fierce [OFFICIAL VIDEO]

Fierce is taken from Fanny Lumsden's 'breakthrough' third record Fallow which debuted at #10 on the ARIA chart despite being released through Bushfires and a world wide pandemic. Fierce is a love letter to the fierce women in Fanny's life. SONG Written and performed by Fanny Lumsden Produced by Matt Fell Musicians: Fanny Lumsden, Dan Stanley Freeman, Benjamin Corbett, Joshua Schuberth, Thomas Lumsden Mastered by William Bowden Released by Cooking Vinyl Australia/Red Dirt Road Records MUSIC VIDEO Directed by Fanny Lumsden & Dan Stanley Freeman DOP + Cinematography – Sam Brumby Edited by Dan Stanley Freeman, Sam Brumby and Fanny Lumsden Produced by Red Dirt Road Productions Archive material supplied by National Film and Sound Archive of Australia Contemporary Footage filmed on Ngarigo Land Note from Fanny: Women have been a part of the farming workforce for as long as farming dates back. Despite that fact it wasn’t until 1994 that the law allowed them to state their occupation as ‘farmer’. They were either, ‘domestic’, ‘helpmates’ or ‘farmers wives’. These women are exceptional, capable and fierce and I am proud to know many of them. A real surge in numbers came during WWII when the Women’s Land Army initiative was introduced. Women from 18 to 50 years of age could sign up to get training and jobs on farms around the country in order to help produce enough food for the nation and the war effort. Today 49% of food in Australia is produced by fierce, gutsy women. I wanted to acknowledge the women in the Upper Murray where we live, where we recorded the album, where I wrote the songs. These women in my community are an example of the modern-day land army. I specifically wanted to feature these women as they were all involved in the summer fires down here and are all working towards rebuilding fences, farms, schools, hospitals and community. We live at Tooma, NSW on the western side of the Snowy Mountains right where the mega fire joined in January. We had major fronts coming through the area (and joining) for over three weeks, were without power for 26 days and all played a huge part in supporting the community through it – whether it was on the fire truck, providing food, communication or looking after stock. No fanfare. No complaints. These women like so many around the country are compassionate, generous and fierce and I am proud to know them. Thank you to Joan Sinclair, Amy Paton, Jenny Lumsden, Lucinda Lumsden, Anna Lumsden, Marja Jarvis, Joanne Beirs, Sarah McColl, Isabelle Miller, Meg Hardie for working with us on this. More info www.fannylumsden.net