Uncovering artisinal perfumery with Russian Adam (@areejledoreperfumes) - FragTalk ep.36

In this episode of Frag Talk, I’m joined by Mo, Luke, and very special guest Russian Adam, founder and perfumer of Areej Le Doré, for a fascinating conversation on artisanal perfumery, rare natural materials, and one of the biggest questions in modern fragrance: trust and authenticity. We begin by talking about the world of Areej Le Doré and Adam’s approach to artisan perfume making, before moving into the use of rare natural ingredients — from the many dimensions of oud to the role of precious animalic materials, including vintage naturals that are almost mythical in today’s perfume landscape. But one of the most important parts of this discussion is the topic that so many fragrance lovers keep coming back to: how do trust and authenticity work in perfumery? In a world full of bold claims, mystique, marketing, and strong opinions, this becomes a deeply important conversation — especially for people who care about materials, craftsmanship, and what is really behind a fragrance. This is one of the most unique and in-depth Frag Talk episodes we’ve done: part brand spotlight, part perfume discussion, and part larger conversation about what makes artisanal fragrance so compelling in the first place. A huge thank you to Russian Adam for his time and generosity in joining us for this one. How important are trust and authenticity to you in fragrance? Let us know in the comments. Show some love to the crew and our guest: Russian Adam / Areej Le Doré: ‪@areejledoreperfumes‬ Mo: ‪@TheSelfishSpray0‬ Luke: @switzer_scent (Instagram) #fragrance #perfume #nichefragrance #fragtalk #fragrancepodcast #areejledore #russianadam #artisanperfume #artisanalperfumery #oud #naturalperfume #animalics #nicheperfume #perfumecommunity #fragrancecommunity #fraghead #luxuryfragrance #perfumery #authenticity #seldomlyoften