Teh Botol Sosro: Impact on Every Screen

Discover how Teh Botol Sosro transformed its market presence with a fresh campaign! By evolving the tagline from “Apapun Makanannya, Minumnya Teh Botol Sosro” to “Apapun Momennya, Minumnya Teh Botol Sosro,” the brand positioned itself as the perfect drink for any occasion. Utilizing mediasmart’s advanced CTV Household Sync Technology, Sosro targeted a young, tech-savvy audience with synchronized TVCs across OTT platforms and mobile ads. This innovative strategy led to a 12.7% increase in sales and 30.8% growth in hypermarkets and supermarkets. Explore the power of digital marketing and brand transformation. Watch the full case study now! #TehBotolSosro #DigitalInnovation #BrandGrowth #MarketingStrategyTo know more, visit www.mediasmart.io or follow us at @mediasmartio.