Rentrée scolaire : la galère des familles précaires

Every year, the start of the school year is a crucial time for millions of French families. Between backpacks, notebooks, pens, and various supplies, the bill keeps climbing. In 2025, the cost of back-to-school supplies is expected to increase by more than 4%. In a context of inflation, parents and children are organizing themselves to limit expenses: hunting for supermarket promotions, online shopping, group orders, or even using specialized discount stores. Meanwhile, supermarkets and stationery stores are competing with offers and strategies to clear their stock and attract customers. How are families coping with this surge in prices? What are the secrets and behind-the-scenes workings of large retailers on the eve of the school year? An immersion into the heart of the back-to-school supply battle, where commercial strategies and parents' struggles intertwine. -- © All Rights Reserved #report #society #backtoschool2025